Case study · Technology · Sales development
A B2B technology companyAn AI SDR that sources qualified leads while the team sleeps.
Sales development is high volume, repetitive work that caps how many accounts a team can reach. We built a custom AI sales development rep that sources qualified leads and reaches them over email automatically, so the human team spends its time on conversations, not list building.
The problem
Pipeline depended on how many accounts SDRs could research and reach in a day. Building lists, qualifying fit, and writing the first email ate most of the hours before a single real conversation happened.
More qualified conversations without hiring more SDRs.
Sourcing and first touch outbound is exactly the kind of repetitive, high volume work a custom agent should own end to end.
What we shipped
A custom AI SDR that runs the top of the funnel on its own.
Automated sourcing
Finds and qualifies accounts that match the company's real ideal customer profile, not a static list.
Email outreach
Writes and sends the first touch email tuned to each prospect, and works the sequence automatically.
Clean handoff
Surfaces engaged, qualified leads to the human team so reps step in when there's a real conversation to have.
Outcomes
What changed after the rollout.
More pipeline per rep
The agent covers far more accounts than a person could, so the team reaches a bigger market with the headcount it already has.
Reps on the right work
SDRs stop building lists and writing cold first emails, and spend their time where humans win: live conversations.